Most of us noticed that if we repeat even the most common and familiar word quite a lot of times, it starts to seem strange. This happens because as a result of reiteration, the meaning of the word is disassociated from its sound. We see the same phenomenon in the case of observing objects - if we abstract from their purpose, and also stop giving them value, then they start to seem alien. The reason is that the social role of the observed disappears from the field of vision and geometric anomalies come to the fore. They may be associated with the influence of certain external factors, which include information noise, reflection, dissatisfaction, neurotic states. Deformation and violation of the integrity and harmony of form are striking from the point of view indicated above, .